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Build Your Own Garage

Blueprints and Tools to Unleash Your Company's Hidden Creativity
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Current format, Book, 2001, Available .
Current format, Book, 2001, Available . Offered in 0 more formats
Two marketing and communications experts present a cutting-edge model for managing group creativity, expanding on the ideas introduced in Bernd Schmitt's revolutionary Experiential Marketing. Bernd Schmitt, a leader in experiential thinking, introduced the concept of the 'experience organisation' a business that…

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