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Brand Name Bullies
Brand Name Bullies The Quest to Own and Control Culture By Bollier, David Book - 2005

Author Bollier writes entertainingly of the ridiculous lengths to which corporate copyright owners are going, stifling free expression and creativity in the name of ownership. Ralph Lauren''s control over the term Polo prohibits the US Polo Association from using the word. The American Society of Composers, Authors and Publishers (ASCAP) demands that summer camps -- including those operated by the Girl Scouts -- pay royalties for the campfire songs they sing. McDonald''s seeks world control of Mc, (McSushi and McVegan were shut down by the company). This book is an eye-opener and a fascinating look at corporate America.

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