Creative Construction

Creative Construction

The DNA of Sustained Innovation

Book - 2019 | First edition
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Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation.
Publisher: New York, NY : PublicAffairs, Hachette Book Group, 2019
Edition: First edition
Copyright Date: ©2019
ISBN: 9781610398770
1610398777
Branch Call Number: 658.4063 P675c
Characteristics: xiii, 268 pages : illustrations ; 25 cm

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