The Trendmakers

The Trendmakers

Behind the Scenes of the Global Fashion Industry

Book - 2016
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Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? This book explores the social significance of trends in the global fashion industry through interviews with these "fashion intermediaries", offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that "trends are dead", but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Publisher: London, UK ; New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Plc, 2016
ISBN: 9781474259781
1474259782
9781474259798
1474259790
Branch Call Number: 391 L29t
Characteristics: xiv, 240 pages : illustrations ; 24 cm

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