Agile PR

Agile PR

Expert Messaging in A Hyper-Connected, Always-On World

eBook - 2017
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Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, this cutting-edge book reveals the newest, most effective tactics for championing brands, organizations, and causes. --
Publisher: [Place of publication not identified] : AMACOM, 2017
ISBN: 9780814437872
Characteristics: 1 online resource (275 pages) : illustrations


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