The Business of IOS App Development

The Business of IOS App Development

For IPhones, IPads and IPod Touches

eBook - 2014
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Updated for the Apple iOS8, this third edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. You'll learn how to: analyze your ideas and competition, and identify your audience to evaluate sales potential; protect your business and intellectual property and avoid potential legal hassles; transform your iOS app into a powerful marketing tool; build synergy with in-app cross-promotion and social media, and Apple's Game Center; utilize revenue-generating business models such as in-app advertising and In-App Purchase; improve usability and implement effective testing; create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated website; successfully navigate the App Store submission process; and execute a post-release marketing strategy with press releases, app reviews, promotional sales and giveaways. --
Publisher: [New York] : friends of ED : Apress, [2014]
Edition: Third edition
Copyright Date: ©2014
ISBN: 9781430262398
Characteristics: 1 online resource : illustrations


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