Inside the Minds
The Software Business : How Top Companies Design, Develop & Sell Successful Products & ApplicationseBook - 2004
Inside the Minds: The Software Business is an authoritative, insider's perspective on the ins and outs of the software industry and the future of the business, on a global scale. Featuring CEOs, Presidents, and Chairman all representing some of the top software companies across the world, this book provides a broad, yet comprehensive overview of the current shape and future state of this dynamic industry. As they raise critical points around the essentiality of meeting and exceeding customer needs and constantly striving for innovation, these authorities offer practical and adaptable strategies for managing a successful software company large and small alike - and keeping up to date with the latest technological advances. From the processes involved in developing new products and growing one's business, to the effects of consolidation and an ever-changing marketplace, these leaders articulate the finer points around the industry now, and what will hold true into the future. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts explore in detail what it takes to secure long-term success in this ever-evolving industry.
Publisher: [Boston, Mass.] : Aspatore, 2004 (Norwood, Mass. : Books24x7.com [generator])
Alternative Title: Software business