Why Our Goals Are Best Achieved Indirectly

eBook - 2010
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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain.Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.
Publisher: London : Profile Books, 2010 (Norwood, Mass. : Books24x7.com [generator])
ISBN: 9781846682889
Additional Contributors: Books24x7, Inc


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Mar 09, 2014

The outline and key points of this book are well thought out and great conversational points. The writing on the other hand is quite poor. The examples were interesting, but often presented in an incomplete or scrambled manner. I did finish the entire book because the concepts themselves held my interest. Due to the muddled nature of the writing, I would not consider this an enjoyable leisure read, but this is a good read if you want to acquire a new point of view.

Jun 26, 2013

-Although the author presents dozens of examples, some of them feel "adjusted" to meet the author's intentions.
-The book is overall hard to read with unnecessarily long sentences and excess grandiloquence.
-The idea of the book is good, the content is so-so.

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