The Power of Unpopular
A Guide to Building your Brand for the Audience Who Will Love You (and Why No One Else Matters)eBook - 2012
Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life--become unpopular.