Breakthrough!

Breakthrough!

A 7-step System for Developing Unexpected and Profitable Ideas

eBook - 2011
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Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe.

Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public's imagination. Loaded with examples--and packed with straightforward explanations of the processes that can lead to breakout hits--this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue-generating new concepts to market.

Publisher: New York : Amacom/American Management Association, c2011 (Norwood, Mass. : Books24x7.com [generator])
ISBN: 0814415628
9780814415627
Additional Contributors: Lance, Steve
Books24x7, Inc

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