Harvard Business Review on Marketing

Harvard Business Review on Marketing

eBook - 2001
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The Harvard Business Review Paperback Series is designed to bring managers and professionals the fundamental information they need to stay competitive in a fast-moving world. The articles in this collection provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
Publisher: Boston : Harvard Business School Pub., c2001 (Norwood, Mass. : Books24x7.com [generator])
ISBN: 9781578518043
1578518040
Additional Contributors: Aaker, David A.
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