151 Quick Ideas for Advertising on A ShoestringeBook - 2008
Effective advertising can crush your competition and make your company soar. But most entrepreneurs don't know what makes a good headline, how to buy printing, or what media to use. And for businesses with limited budgets, advertising specialists cost too much. 151 Quick Ideas for Advertising on a Shoestring will show you how to find customers inexpensively and use superior relationship marketing to keep them buying your products. You'll learn about all aspects of advertising, from databases and direct mail to Internet and e-mail. See where you can cut corners, and how to get cheap and even free advertising. Author Jean Joachim discovered these secrets from sharp production directors, great sales reps, and savvy marketers who used advertising to build successful businesses. Now these money-saving tips are yours in 151 Quick Ideas for Advertising on a Shoestring. Book jacket.
Publisher: Franklin Lakes, N.J. : Career Press, c2008 (Norwood, Mass. : Books24x7.com [generator])