Hot Button Marketing
Push the Emotional Buttons That Get People to BuyeBook - 2006
Barry Feig introduces the 16 hot buttons that drive consumer behaviour. The text shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their products over a competitor's.
Publisher: Avon, Mass. : Adams Business, 2006 (Norwood, Mass. : Books24x7.com [generator])