Global Future

Global Future

The Next Challenge for Asian Business

eBook - 2005
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Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
Publisher: Singapore ; Hoboken, N.J. ; Chichester, England : Wiley, 2005 (Norwood, Mass. : [generator])
ISBN: 0470821302
Additional Contributors: Meyer, Arnoud de
Books24x7, Inc


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