The Next Challenge for Asian BusinesseBook - 2005
Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain: An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.
Publisher: Singapore ; Hoboken, N.J. ; Chichester, England : Wiley, 2005 (Norwood, Mass. : Books24x7.com [generator])