To Sell Is Human

To Sell Is Human

The Surprising Truth About Moving Others

Downloadable Audiobook - 2012
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In this provocative book, New York Times and Wall Street Journal bestselling author Daniel H. Pink offers a fresh look at the art and science of persuasion. Physicians sell patients on a remedy. Lawyers sell juries on a verdict. Teachers sell students onthe value of an education.
Publisher: New York : Penguin Random House Audio Publishing Group, 2012
ISBN: 9781101979464
1101979461
Characteristics: 1 online resource (1 sound file (6 hr., 6 min.))
Additional Contributors: Pink, Daniel H.

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JCLHopeH Nov 13, 2014

I found this really helpful in simply shaping how I can better communicate in general. While it certainly has it's application in professional marketing, regardless of context we want to engage our audience with our message, and Daniel Pink offers some insightful suggestions.

t
tj_is_cool
Sep 28, 2013

3 major steps to sales: attunement, bouyancy, clarity

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