Why Fonts Matter

Why Fonts Matter

Book - 2016
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make? This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations.
Publisher: Berkeley, CA : Gingko Press, 2016
ISBN: 9781584236313
1584236310
Branch Call Number: 686.224 H99w
Characteristics: 144 pages : illustrations (some color) ; 22 cm

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