Stand Out

Stand Out

How to Find your Breakthrough Idea and Build A Following Around It

Book - 2015
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A guide to becoming a recognized expert in your field. Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that's simply not true anymore. To make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action. But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie Clark explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your own value, cultivate your expertise, and put yourself out there. Featuring vivid examples and drawing on interviews with Seth Godin, Robert Cialdini, and other thought leaders, Clark teaches readers how to develop a big idea, leverage existing affiliations, and build a community of followers. She offers not mere self-promotion, but an opportunity to change the world for the better while giving you the ultimate job insurance.
Publisher: New York : Portfolio/Penguin, 2015
ISBN: 9781591847403
1591847400
Branch Call Number: 650.1 C59s
Characteristics: 214 pages ; 22 cm

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iamirak
Nov 11, 2017

I heard the author interviewed in the Coaching for Leaders podcast and really liked the interview. On that basis, I read the book. The book didn't grab me and I ended up skim-reading most of it. I appreciated the bullets that captured main ideas at the end of each section.

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