Branded Beauty

Branded Beauty

How Marketing Changed the Way We Look

eBook - 2011
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Branded Beauty explores the history and evolution of the multi-billion dollar global beauty industry as well as the marketing strategies used by those who create and sell beauty products.
Publisher: Philadelphia, PA : Kogan Page, 2011
Edition: 1st ed
ISBN: 9780749461829
0749461829
Characteristics: 1 online resource (x, 278 p.)

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