Metrics and Methods for on and Offline SuccessBook - 2008
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
Publisher: Indianapolis, Ind. : Wiley Pub., c2008
Branch Call Number: 658.800285 A69m
Characteristics: xxiv, 288 p. : ill. ; 24 cm