Winning Results With Google AdWordsBook - 2005
Orients people working for businesses of all sizes to a new kind of marketing and explains why it's so relevant in today's cluttered advertising landscape. Covers all aspects of running a successful ad campaign on Google from assessing your advertising needs to bidding for key words to writing an ad and finally, to tracking the results.
Publisher: Emeryville, Calif. : McGraw-Hill/Osborne, 2005
Branch Call Number: 659.144 G65w
Characteristics: xx, 352 p. : ill. ; 23 cm