C/P/G 101C/P/G 101
Strategies for Getting Your Consumer Product to Market
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Book, 2011
Current format, Book, 2011, , Available .Book, 2011
Current format, Book, 2011, , Available . Offered in 0 more formatsAre you an entrepreneur with a great consumer product idea? Or, are you a seasoned professional in the consumer product industry? If you have a product concept that needs to be developed or already have a product to sell, it is important that you understand the entire process of how Cpg (consumer packaged goods) make it from concept to viable brand. What are consumer packaged goods? Simply defined, consumer packaged goods are any products that are packaged and prepared to be sold to private consumers. Author David Towner is a business strategist and global sales and marketing leader. He has used his strategy platform, Process of llumination? to successfully guide dozens of entrepreneurs and Fortune 500 companies through the complex world of Cpg, helping them generate more than $10 billion in Cpg sales and $17 billion in Ipo/acquisition revenue. Now, in C/P/G 101, Towner teaches you his process. He discusses the importance of defining company objectives, conducting a brand analysis, and creating brand identity. He also covers topics such as: Understanding classifications of packaged goods Analyzing and choosing the right distribution channels Developing marketing and sales strategies Developing and customizing top-notch sales presentations Deciding when to enlist the help of third parties Book jacket.
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- Omaha, Neb. : Addicus Books, c2011.
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