Changing the Rules of Competition by Radically Innovating What Things MeanBook - 2009
With fascinating examples from leading European and American companies, Roberto Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls 'interpreters' - the experts who deeply understand and shape the markets they work in.
Publisher: Boston, Mass. : Harvard Business Press, c2009
Branch Call Number: 658.514 V49d
Characteristics: xv, 272 pages : illustrations ; 25 cm