Changing the Channel
12 Easy Ways to Make Millions for your BusinessBook - 2009
An all-encompassing guide to making the most from multi-channelmarketing
Written in a straightforward and accessible style, Changingthe Channel offers you a detailed look at twelve of today'smost important marketing channels-explaining how each one worksindividually as well as in conjunction with each other, leveragingthe power of your message for explosive profits.
Page by page, you'll become familiar with a variety ofapproaches, including direct online marketing, social media, publicrelations, radio and television advertising, direct space ads,event marketing, telesales, telemarketing, joint ventures,affiliate marketing, and direct mail.Discusses how to create successful marketing campaigns by usinga mix of different marketing channels Offers some smart ways to track customer buying habits with adatabase that covers all marketing channels Helps you learn how to develop profitable relationships withyour customers through frequent contact and by providing freequality content-not just sales pitches
With this book as your guide, you'll quickly discover howmarketing across multiple channels can help develop qualitycustomer relationships and improve the bottom line of yourbusiness.