Barack, Inc

Barack, Inc

Winning Business Lessons of the Obama Campaign

Book - 2009
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Examines the strategies of Brack Obama's successful presidental campaign, discussing the use of Internet technology, the establishment of online social networks, and the sustained discipline of staying on the campaign message of change.
Publisher: Upper Saddle River, N.J. : Pearson Education, c2009
ISBN: 9780137022076
Branch Call Number: 658.4092 L69b
Characteristics: x, 179 pages ; 23 cm
Additional Contributors: Faulk, Rick


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