Markets, Models, and Meta-value in Consumer ElectronicsBook - 2006
The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies.
Publisher: Upper Saddle Rivers, N.J. : IBM Press, c2006
Branch Call Number: 338.47 I71b E
Characteristics: xxiv, 239 p. : ill. ; 24 cm
Alternative Title: Markets, models, and meta-value in consumer electronics