The Copywriter's Handbook
A Step-by-step Guide to Writing Copy That SellsBook - 2005
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
Publisher: New York : Henry Holt, c2005
Edition: 3rd ed
Branch Call Number: 659.132 B66c2
Characteristics: xvii, 410 p. ; 20 cm