The 86 Percent Solution

The 86 Percent Solution

How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Book - 2006
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Drawing on his insights into marketing in emerging markets, the author offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising, and more.
Publisher: Upper Saddle River, N.J. : Wharton School Pub., c2006
ISBN: 9780131489073
Branch Call Number: 658.84 M214e
Characteristics: xxvii, 224 p. : ill. ; 24 cm
Additional Contributors: Gunther, Robert E. 1960-
Banga, Kamini

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