Apple Confidential 2.0

Apple Confidential 2.0

The Definitive History of the World's Most Colorful Company

Book - 2004
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Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
Publisher: San Francisco, Calif. : No Starch Press, c2004
Edition: Rev. 2nd ed
ISBN: 9781593270100
Branch Call Number: 338.74 A64L
Characteristics: x, 323 p. : ill. ; 24 cm
Additional Contributors: Linzmayer, Owen W. Apple confidential

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