The Elements of International English Style

The Elements of International English Style

A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for A Global Audience

Book - 2005
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This easy-to-use handbook is an essential resource for anyone who needs to write English correspondence for an international business audience. In an engaging, accessible style it integrates the theory and controversies of intercultural communication with the practical skills of writing and editing English for those who read it as a second language. The book emphasizes principles of simplicity and clarity, proper etiquette, cultural sensitivity, appropriate layout and typography, and more to increase the chances that a text prepared by a native English speaker will be better understood by a non-native speaker. It also updates traditional advice with new insights into "e-mail culture." Equally useful for students and professionals in business communication, marketing communication, and international business, The Elements of International English Style is filled with realistic examples, problems, and projects, including: 57 specific tactics to internationalize one's English; hundreds of before-and-after comparisons showing the effects of editing for an international audience; models of international correspondence; practical discussion questions and work projects; useful resources for further study, including books, articles, and websites.
Publisher: Armonk, N.Y. : M.E. Sharpe, c2005
ISBN: 9780765615725
076561572X
9780765615718
0765615711
Branch Call Number: 808 W42e
Characteristics: xvii, 162 p. : ill. ; 24 cm

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