Take your Business Global
How to Develop International MarketsBook - 2004
Take Your Business Globalstresses the practical over the theoretical, and addresses the nuts and bolts of marketing products in another country. Through real-life examples and an easy-to-follow procedure, author Gerhard Kautz covers choosing the most cost-effective international markets and pitching a product. The book explains how to identify suitable marketing agents, contract agents to sell a product, promote and price the product, and make the sale.Take Your Business Globalalso address sticky subjects such as payoffs and offers market related information on 120 countries.
Publisher: [Irvine, CA] : Entrepreneur Press, c2004
Branch Call Number: 658.84 K21t
Characteristics: x, 306 p. ; 23 cm